What is SSL?

What is SSL?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. Why is it needed? This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an...
How to build buzz for your brokerage site

How to build buzz for your brokerage site

You might be thinking that if you build a Web site, people will come…  Unfortunately, it doesn’t work that way.  Instead, you need to go find your audience. You need to tell them that you exist and give them a reason to care. You need to get your hands dirty. So...
SEO: Gain visibility on a budget

SEO: Gain visibility on a budget

If you read nothing else today, read this: stop buying $100-$300 SEO packages for your small business if you ever want your site to rank. If not, the cleanup effort needed after most companies in that price range are finished will break the bank. That is before you...
SEO vs. PPC

SEO vs. PPC

You might be wondering how to increase your site’s visibility online without wasting money. Previously we reported on ineffective SEO providers (see our case study on ineffective SEO and 80% of SEO could be a scam article) So how can you land on the first page...
Is the SEO Business Really 80% Scam?

Is the SEO Business Really 80% Scam?

 By Peter Kent Consulting, LLC “The SEO business is 80% scam,” I told a new client the other day…”damn right”, he said, “I’ve been scammed already!” I’ve been telling people my “80% scam” estimate for...
Dispelling myths, duplicate content

Dispelling myths, duplicate content

Summary: Long story short, your website is not penalized for having duplicate content.  Examples of duplicate content, if you are part of a franchise organization, you may share core covenants, company policies, disclaimers, service descriptions, etc. Granted it is a...