Establish brand consistency across all franchisee websites.
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Ensure consistent branding and messaging across all franchisee websites.
Provide each franchisee with a website that helps them generate more sales in their local market, while also ensuring that brand standards are maintained.
Why Brand Consistency Matters.
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It Generates Consumer Trust
It Creates Awareness
It Establishes Authority
It Builds Integrity
It Increases Revenue
What’s the big deal about brand consistency?
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First and foremost, brand consistency is about trust, and establishing it works like this:
👉 In order for people to trust you, they have to feel like they know you
👉 In order for them to feel like they know you, they must be aware of you, recognize you, and remember you
👉 In order for people to recognize and remember you, you must show up in a way that’s consistent