Benefits of blogs

Benefits of blogs

Blog! Blogs are great differentiators for brokers and agents.  They let you get your point of difference across, connect with people and form relationships much easier than you can without one.  They can also help you do really well with the search engines, attracting...
What are you losing without a website?

What are you losing without a website?

…Clients… Think about you conduct due diligence on a product or service.  Fire up the computer and run a web search.  Google, Bing, Yahoo.  It is estimated that over 80% of potential clients conduct a web search before making a decision. Brokers &...
What is SSL?

What is SSL?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. Why is it needed? This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an...
How to build buzz for your brokerage site

How to build buzz for your brokerage site

You might be thinking that if you build a Web site, people will come…  Unfortunately, it doesn’t work that way.  Instead, you need to go find your audience. You need to tell them that you exist and give them a reason to care. You need to get your hands dirty. So...
SEO: Gain visibility on a budget

SEO: Gain visibility on a budget

If you read nothing else today, read this: stop buying $100-$300 SEO packages for your small business if you ever want your site to rank. If not, the cleanup effort needed after most companies in that price range are finished will break the bank. That is before you...