EO isn’t complicated — it’s just the basics done consistently.
And most companies never do them.
The 5 Simple SEO Fixes Every Website Should Have
Businesses tend to treat SEO like some mysterious skill.
It’s not.
It’s routine upkeep.
These five fixes move the needle more than anything else:
1. Fix broken pages
404 errors kill trust and rankings.
When Google hits a dead link, it assumes your site isn’t being maintained.
2. Speed up your site
Slow pages lose visitors, and Google tracks that.
Compress images, remove heavy plugins, and clean up outdated code.
3. Write real page titles
“Home” isn’t a title.
Make it clear who you are and what you offer.
Example: “Financial Advisor in San Francisco, ABC Wealth”
4. Refresh stale content
Outdated info signals a neglected site.
Update services, case studies, dates, and remove irrelevant pages.
5. Build a clean service page structure
Give each service its own page.
Explain the problem, the solution, and the next step.
Simple. Effective.
The Bottom Line
You don’t need advanced SEO tactics.
You just need the fundamentals done right.
Most companies skip them — which is why the ones who don’t stand out.